A recent web post in a media website says Netherlands' public broadcaster Radio Netherlands Worldwide (RNW), has entered into partnership with Radio Misty 94.3FM, the North Bengal and Sikkim FM station that will air a variety of RNW music programmes ranging from European pop charts to classical, jazz and world music as also RNW radio books.
After a long-term presence in India with short wave and satellite radio broadcasts, RNW has begun to expand its activities in India in last two years.
Radio Misty is the one of the FM stations which is famous among the local people and has a reach of 100 km radial distance. According to them the aim of Radio Misty is to connect the local people with more interactive and innovative shows. "This meets the goals of RNW as well, because we aim at multicultural interaction between different (local) peoples and cultures in the world. One way of doing this is through programmes that interest listeners internationally," says Jan Hoek, RNW's Director General.
Jan Hoek states that the new partnership marks the start of reaching a new public via radio stations in India. "We are very pleased with the partnership with Radio Misty FM. The swift and decisive way in which we came to this arrangement promises a bright future for our cooperation with this dynamic station.
" Amitabh Srivastava, RNW Country Manager for India says, "This partnership is our entry into Indian airspace through radio affiliation and getting the clear message that 'RNW has arrived in India'. After getting more then 3000 partners globally, we hope more dynamic Indian stations like Misty will be benefiting with informative and entertaining programming through us."
Radio Misty 94.3FM chief executive officer Mr Nishant Mittal claims, "It's great that we are the first FM station in India to partner with Radio Netherlands Worldwide. We hope this new venture between Radio Misty and RNW will open a new chapter. It will bring a lot of innovative programmes to people of North Bengal and Sikkim. We look forward to share new ideas in programming."
RNW provides news, background and cultural programmes for an international audience in ten languages. RNW's programmes and items that will be aired by Radio Misty are 'EuroHit40', 'European Jazz Stage', 'Live! at the Concertgebouw', 'Radio Books' and 'La Salsa es mi Vida'
Although both the stations remain silent against e-mail query of DXingInfo.Com, but in a telephonic conversation Radio Misty personal said that they are launching this set of RNW programmes soon, yet she cant give us any particular date. An invitation card from Radio Misty to a corporate office says that the above said joint venture will be officially declared to public on Monday, August 04, 2008 at Hotel Sinclairs, Siliguri at 7 PM IST, followed by a dinner. We are waiting for the programmes on air to hear.
Both RNW and Radio Misty has nothing in their website till the time I am writing it, but a PTI story says
Netherlands public broadcaster ties up with Radio Misty
Siliguri (PTI): Radio Netherlands Worldwide (RNW) has established a partnership with Radio Misti, the first FM station in North Bengal and Sikkim, at a function here on Monday.
Amitabh Srivastava, the RNW country manager for India told a press conference that RNW, having over 3000 global partners, would offer music programmes ranging from European pop charts to classical, Jazz and world music besides.
The RNW, he said, was interested to work in India considering the rapid growth of FM stations and multimedia platforms in the country.
The RNW would provide Radio Misty with programmes involving discussions on a variety of issues. It would also broadcast Radio Misty programmes to the global audience, he said.
Radio Misty 94.3 FM chief executive officer, Nishant Mittal, in his address said that, Radio Misty was proud to be the first RNW partner in India.
The partnership, he hoped, would bring a lot of innovative programmes to the people of North Bengal and Sikkim.
@ http://www.hindu.com/thehindu/holnus/009200808041321.htm
@ http://economictimes.indiatimes.com/News/News_By_Industry/Media__Entertainment_/Netherlands_public_broadcaster_ties_up_with_Radio_Misty/articleshow/3323881.cms
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